Company Overview & Background

GENESIS® is a Range of Functional Food and drink products that are scientifically formulated specifically for people working or living in extreme conditions and whom therefore have above average nutritional requirements.

All GENESIS® products are formulated with a unique patented and clinically tested functional ingredient called Sel-Plex Plus®. GENESIS® has the exclusive rights to this product worldwide.

GENESIS® was founded in 2013 in Durban, South Africa. The brand was born out of its desire to provide a nutritious healthy instant meal to workers in industries such as mining, security, transport and defence.

The Wow Factors

GENESIS® functional food products are the only in the world to contain the following functional ingredients, Sel Plex Plus, an organic selenium, and Bio-Mos, a highly effective prebiotic. Both ingredients have proven clinical trials.

State-Of-The-Art
Manufacturing Process

To ensure the unique and highly specialised GENESIS® functional food formulation is of a consistent high quality, the way it is manufactured is critical and this process is the subject of intense focus. GENESIS® is manufactured in 6 different stages as follows:

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BEST RAW MATERIALS

Only the best raw materials are selected for GENESIS®. This means the highest quality grains, the best micro ingredients and the best flavours and emulsifiers. If requested we can provide you a list of our suppliers – all of whom are respected leaders in their field.

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HEAT AND PRESSURE COOKING OF CORN

Instead of using extruded corn as most dry powder manufacturers do, we use only corn that has been cooked through a unique combination of high heat and pressure. This process maintains the integrity of the micro-ingredients far better than the extruded process. This process happens at a standalone facility located in Johannesburg SA.

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SOYA PROCESSING

High-quality raw soya beans are processed, cooked and roasted to perfection. This process is critical as slightly raw or overcooked soya is unpleasant to taste and will affect the final product. This process also takes places in a separate facility using a similar process to the corn.

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MICRO BLENDING

All the micro-ingredients in GENESIS® are blended together in a micro-batch prior to the main blending process. This extra step ensures all the micro-ingredients are in fact included in the final mix and are also well dispersed throughout the final product.

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BLENDING

The next stage is for all the micro and macro ingredients to be blended together.

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PACKING

The final stage is where GENESIS® is packed into the end consumer pack.

All GENESIS® manufacturing facilities are FSSC 22000 graded, this means we only use the highest level of manufacturing plants known in the food manufacturing industry.

Genesis Values

 

GENESIS® operates with the highest standards of ethics and integrity and the way we do business is important to us. As such we have set ourselves a set of values that we have committed our organisation to.

ETHICS AND INTEGRITY
In all our dealing we will operate with the highest standards of ethics and integrity.

SCIENCE BEHIND EVERYTHING WE DO
All our product formulation, as well as all the recommendations we make around nutrition and diet, are firmly rooted in science.

SPEED OF WORKING
Today’s business environment is faster and more demanding than ever before. We recognise this fact and pride ourselves on being able to complete projects faster than our competitors.